top of page

Lund Boats 

The Ultimate Fishing Experience

​​For the Lund Boats site redesign the main challenge was not only to create an overall better experience, but also to create an environment in which a large catalog of boats became digestible, informational, and captivating. Through a well planned information architecture we were able to create a more navigable boat search, allowing for less confusion and quicker results.

 


View Full Site

Setting The Stage

We developed an even more robust Boat Builder application, which allows the user complete control on their own custom designed boat. This feature is now an integral sales tool for dealers around the country. 

 



 

A Heritage Brand
Along with the rebuild, we wanted to amplify Lund’s immense history and reputation as a heritage brand. Lund is iconic, trustworthy, and marveled so we created a heritage section on the site dedicated to the excellence and traditions of Lund.
bottom of page