Fulton Beer
Four ordinary guys, brewing extraordinary beer.
Fulton wanted a web presence and to grow sales.
Fulton didn't need a website to sell beer. They needed a website to tell their story.
The Story
Very early on it was clear that the founders had a gritty, grass roots feel, and drive that was extremely genuine. Four ordinary guys, brewing extraordinary beer.
We began documenting their day-to-day life, locally sponsored events, and their experimentation with new recipes. As their story began to grow so did their beer sales.
In just three years, Fulton went from a weekend garage passion project between four friends to a brewery and tap house in downtown Minneapolis, with a wide bar and retail distribution throughout Minnesota. While I can't take credit for all their success, it was a pleasure helping tell their story, and drinking lots of beer.
Moving Posters
Each Fulton brew has its own distinct flavor and style. When it came to posters we decided to do the same.
Print Posters
Point of purchase posters for each individual beer.