Cameron's Coffee makes the perfect cup of coffee for you to brew at home. Due to the popularity of "coffee shop coffee" like Starbucks and Caribou, they needed to differentiate themselves in the grocery store aisle. The solution, create a series of awareness ads highlighting the benefits of Cameron's always smooth, never bitter coffee. Made for you, not baristas. The results in brand lift were so successful that we launched an extension of the campaign in years two and three.