HVAC maintenance isn't always top of mind. For instance, when was the last time you changed your home air filter? 3M tasked us with creating content that would educate homeowners on their revolutionary technology and the benefits it can bring to their homes. The solution, Dusty the Dust Bunny, a mascot who wasn't afraid to the dirty work and delve into the science behind Filtrete. The result: A breath of fresh air for the Filtrete brand.