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3M
Scotch-Brite: Simply More Human
Scotch-Brite wanted to humanize their iconic brand while creating awareness towards their revamped product line.
The solution: create an obscure, humorous spot that pushes the sale directly in your face. Bringing a friendlier, fresher, and more importantly, human approach to a brand that had the personality of a sponge.
Scotchgard: Gam Gam
How do you reintroduce a product associated with 50's housewives to millenials? Treat it like a prized family heirloom.
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